https://kitwarcholstudio.com/journal daily 0.75 2026-03-16 https://kitwarcholstudio.com/journal/whats-a-fractional-cmo-and-why-are-we-all-talking-about-her-yes-her monthly 0.5 2025-08-06 https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/e5829e0c-6ab4-4d70-819c-3e92bb409374/Stats+on+full-time+verus+part-time%2Fcontract+CMOs Thoughts - What’s a Fractional CMO, and Why Are We All Talking About Her? - Make it stand out Some stats to explain the 5-year rise in popularity of fractional CMOs. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/c9174acc-16d3-4c26-a05f-234ca9f0d6ce/Screen+Shot+2022-04-11+at+1.10.27+PM.png Thoughts - What’s a Fractional CMO, and Why Are We All Talking About Her? - Make it stand out Some work I’ve done as a freelancer marketer for hire: helping launch Buck Mason’s Women’s line. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/b31402e1-efaa-475d-ba1c-6f32f7b7893a/Pullquote+on+Fractional+CMO Thoughts - What’s a Fractional CMO, and Why Are We All Talking About Her? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/1750269529402-ZYPMG4RZY90M9Z86FBTW/sahin-sezer-dincer-AprjC9X_D8w-unsplash.jpg Thoughts - What’s a Fractional CMO, and Why Are We All Talking About Her? - Make it stand out What my mind looks like when I’m planning a massive brand launch or re-launch for a fractional marketing client. (I love this point in a project). https://kitwarcholstudio.com/journal/a-guide-to-diy-seo-for-small-businesses-including-the-best-free-seo-tool monthly 0.5 2025-07-15 https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/caf64d3d-3db9-4511-864a-4062487b682e/Screenshot+2025-07-14+at+2.18.35%E2%80%AFPM.png Thoughts - A guide to DIY SEO for small businesses (including the best — free! — SEO tool) - Make it stand out Through GSC, you can see what pages on your site are trending in search, so you can catch onto what people are discovering. GSC will also help you see patterns in impressions and clicks over time. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/edc2178e-8232-4019-a27c-e52187337fe4/Screenshot+2025-07-14+at+2.19.19%E2%80%AFPM.png Thoughts - A guide to DIY SEO for small businesses (including the best — free! — SEO tool) - Make it stand out Google Search Console also tells you what search terms people are using to find you. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/36610321-e336-4af1-9970-a85dfbd95d6f/Screenshot+2025-07-14+at+2.30.23%E2%80%AFPM.png Thoughts - A guide to DIY SEO for small businesses (including the best — free! — SEO tool) - Make it stand out My handy little SEO panel. All Squarespace sites have it under Website > SEO. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/fcfda334-efe5-448b-a6ea-f0fd71887f56/Screenshot+2025-07-14+at+2.35.54%E2%80%AFPM.png Thoughts - A guide to DIY SEO for small businesses (including the best — free! — SEO tool) - Make it stand out My business profile in the top right corner when you search Nunc Studio. Notice there’s almost nothing there. I work with clients all over the world, often from my couch, so there’s no need to include much. But it still helps me reach people who are searching for help locally in Los Angeles, and why wouldn’t I want to work with small businesses in my area? https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/df94d31e-9c6b-4a85-97d5-7a44e728e3ab/Screenshot+2025-07-14+at+2.50.54%E2%80%AFPM.png Thoughts - A guide to DIY SEO for small businesses (including the best — free! — SEO tool) - Make it stand out I loved this Reddit comment on the thread: Is SEO worth it for small businesses? (Here are my thoughts on this question.) Use it as a roadmap as you move through the process of DIYing your SEO and (one fine day) hiring an expert to help you take it to the next level. It’s really simple but solid advice. https://kitwarcholstudio.com/journal/where-does-a-strategist-fit-in-with-ai monthly 0.5 2025-07-14 https://kitwarcholstudio.com/journal/what-is-content-development-and-why-is-everyone-talking-about-it monthly 0.5 2025-07-14 https://kitwarcholstudio.com/journal/can-i-hire-a-ghostwriter-for-that monthly 0.5 2025-07-14 https://kitwarcholstudio.com/journal/how-to-start-writing-a-book-about-your-life monthly 0.5 2024-04-12 https://kitwarcholstudio.com/journal/how-to-hire-a-ghostwriter monthly 0.5 2024-10-23 https://kitwarcholstudio.com/journal/is-seo-worth-it-for-small-businesses monthly 0.5 2024-04-12 https://kitwarcholstudio.com/journal/why-copywriting-matters monthly 0.5 2025-02-05 https://kitwarcholstudio.com/journal/category/Content monthly 0.5 https://kitwarcholstudio.com/journal/category/Copywriting monthly 0.5 https://kitwarcholstudio.com/journal/category/Ghostwriting monthly 0.5 https://kitwarcholstudio.com/journal/category/SEO monthly 0.5 https://kitwarcholstudio.com/journal/category/Marketing monthly 0.5 https://kitwarcholstudio.com/journal/tag/digital+marketing monthly 0.5 https://kitwarcholstudio.com/journal/tag/ad+copy monthly 0.5 https://kitwarcholstudio.com/journal/tag/ghostwriting monthly 0.5 https://kitwarcholstudio.com/journal/tag/AI monthly 0.5 https://kitwarcholstudio.com/journal/tag/co-writing monthly 0.5 https://kitwarcholstudio.com/journal/tag/book+writing monthly 0.5 https://kitwarcholstudio.com/journal/tag/content+strategy monthly 0.5 https://kitwarcholstudio.com/journal/tag/guest+columns monthly 0.5 https://kitwarcholstudio.com/journal/tag/copywriting monthly 0.5 https://kitwarcholstudio.com/journal/tag/small+businesses monthly 0.5 https://kitwarcholstudio.com/journal/tag/copywriter monthly 0.5 https://kitwarcholstudio.com/journal/tag/SEO monthly 0.5 https://kitwarcholstudio.com/journal/tag/novels monthly 0.5 https://kitwarcholstudio.com/journal/tag/non-fiction monthly 0.5 https://kitwarcholstudio.com/clients daily 0.75 2026-03-16 https://kitwarcholstudio.com/services daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/3a162f42-114b-4f11-90dc-cf66f37620eb/CR-Kit-5832.jpg Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://kitwarcholstudio.com/contact daily 0.75 2026-03-04 https://kitwarcholstudio.com/about daily 0.75 2026-04-03 https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/5f415487-1e3d-4bf3-8704-4f1e974fa4e4/CR-Kit-Film-33_websize.jpg https://kitwarcholstudio.com/home daily 1.0 2026-04-03 https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/37746b9b-9b8b-4b60-a8cb-deb493d2d2bf/CR-Kit-5691.jpg https://kitwarcholstudio.com/projects daily 0.75 2026-02-11 https://kitwarcholstudio.com/buck-mason daily 0.75 2025-07-14 https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/1649197257636-RJQ5HCF31FN9KL2QCQ8Q/comerainorshine.jpeg Buck Mason https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/1649197389135-RX3UQ4506J6PR5D1MEBS/jumpsuit.jpeg Buck Mason https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/c9174acc-16d3-4c26-a05f-234ca9f0d6ce/Screen+Shot+2022-04-11+at+1.10.27+PM.png Buck Mason Spring 2022 catalog https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/67cd873e-2118-4955-9e91-151e3480a445/Screen+Shot+2022-04-11+at+1.10.41+PM.png Buck Mason Two women wearing ribbed cotton tops, one in white and one in black. The woman on the right is in a white ribbed henley, while the left model in white has a black belt. The woman in black is wearing black pants with a black braided leather belt. The woman in white has her hands in her pockets and the woman in black is standing by a car. The background features outdoor scenery with trees and plants. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/80dcc396-ef65-4e60-b608-36804f3e617f/Screen+Shot+2022-04-11+at+1.10.50+PM.png Buck Mason A magazine spread featuring four women modeling spring clothing. The main image shows a woman in a navy seafarer cotton boxy cardigan, white shorts, and a light blue shirt, standing outdoors among plants. Smaller images depict women in other light, neutral-colored cardigans and sweaters in natural outdoor settings. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/81f979d3-425b-42ff-8429-4e469584e990/Screen+Shot+2022-04-11+at+1.11.04+PM.png Buck Mason Fashion catalog page featuring a woman in a tan outfit and wide-brimmed hat on a beach. The page includes four black and white photos of a woman in white shirts on the beach, showcasing different poses. Text describes the shirts, which are made from cotton, and highlights specific styles like the Mainstay Cotton Shirt and the Catalina Short in a springtime set. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/f547ad82-e5b2-4603-837b-e702721f8c24/Screen+Shot+2022-04-11+at+1.11.16+PM.png Buck Mason Fashion magazine spread featuring three dresses. The main image shows a woman in a black ribbed tank dress, smiling outdoors. Smaller images include a woman in an olive green shirt dress with a brown belt in a studio setting, and a woman in a sleeveless green dress with a jacket tied around her waist, standing among succulents outdoors. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/2bdf2276-2247-49d3-b5e5-2aee8ae927a8/Screen+Shot+2022-04-11+at+1.11.30+PM.png Buck Mason A two-page fashion catalog featuring cotton twill clothing. The left page shows a woman with long black hair wearing a black jumpsuit with a belt, in an indoor setting with art supplies. The right page shows a woman with long blonde hair wearing an army green twill jacket and matching pants, with a white surplice rib henley shirt, in an outdoor desert setting with a cactus and white wall. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/97e06311-e44b-4379-884d-3f7cb27240c4/Screen+Shot+2022-04-11+at+1.11.41+PM.png Buck Mason Model wearing black Ridge Twill mechanics jacket and pants, standing outdoors with cactus and large white decorative wall, with two smaller images of a woman in white Ridge Twill mechanics jacket and pants, posing indoors on tiled and plain backgrounds. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/b7d0334c-85d9-4d85-b1ba-1ede23bdbb2b/Screen+Shot+2022-04-11+at+1.11.55+PM.png Buck Mason A woman in a beige trench coat and sunglasses standing next to a vintage black car in an outdoor setting with trees and a building in the background. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/bfaa34f3-df79-455f-93e2-37d82e1180c6/Screen+Shot+2022-04-05+at+3.43.06+PM.png Buck Mason Instagram (Organic) https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/17c247e1-2e4f-4bda-b182-60c7259478cb/Screen+Shot+2022-04-05+at+3.43.39+PM.png Buck Mason Instagram (Organic) https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/1d819458-2a7f-45af-820f-fce45f7dfb2a/Screen+Shot+2022-04-05+at+3.43.27+PM.png Buck Mason Instagram (Organic) https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/adee75cd-2f05-4dc2-9dec-2f46e977c07c/Screen+Shot+2022-04-05+at+3.47.08+PM.png Buck Mason Product Descriptions (Web) https://kitwarcholstudio.com/marie-kondo daily 0.75 2025-01-22 https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/1649199429165-BNDSOMFQENW3ELOD38ZL/power-of-scent.jpeg KonMari by Marie Kondo Article: The Power of Scent https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/1649199376381-P7OKVN9NZGHL19QBAGOU/Article+on+Japanese+Hot+Pot KonMari by Marie Kondo Aritcle: Japanese Hot Pot https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/e4df02b5-44e6-4e3f-a298-8696fda1aa0f/Screen+Shot+2022-04-05+at+4.00.31+PM.png KonMari by Marie Kondo Article: History of Awaji Island https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/f1010f68-2600-44e4-b0d9-0194b1a0c150/Screen+Shot+2022-04-05+at+4.03.03+PM.png KonMari by Marie Kondo Product Description. (view all) https://kitwarcholstudio.com/schedulicity daily 0.75 2025-07-11 https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/1670b572-6370-4660-b95c-8e0add71c111/Screen+Shot+2022-04-08+at+10.55.08+AM.png Schedulicity A person getting a tattoo on their neck outside with power lines and a utility pole in the background, overlaid with text that reads "Book Local on Schdedulicity". https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/f68d4221-6380-4539-9638-64ec917ac450/Screen+Shot+2022-04-08+at+10.55.19+AM.png Schedulicity Two men, one with dreadlocks, are in a photo. The man with dreadlocks is having his hair cut by a man wearing a white baseball cap and black gloves, during a professional grooming session. The background is a solid, light-colored backdrop. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/d637b324-e393-47d7-9a9f-d1d1a4e932e9/Screen+Shot+2022-04-08+at+10.56.08+AM.png Schedulicity Information page about creating promotional videos and billboard photos for a business, with three images showing a barber cutting hair, a man sitting at a table with the business logo, and a billboard featuring the same logo and a model with the words "Mack the Barber." https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/5602f6f4-8483-4145-9219-48bd7b8e3eb2/Screen+Shot+2022-04-08+at+10.55.30+AM.png Schedulicity Billboard advertising for Mack the Barber, showing a barber holding clippers and a client getting a haircut, with a purple section containing the text "BOOK LOCAL ON scheduleity". https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/f78d8124-d229-47fc-b4c9-3e2e68300c71/Screen+Shot+2022-04-08+at+10.55.42+AM.png Schedulicity Screenshot of a webpage featuring a blog article titled "Shooting the shit with Mack the Barber" with a photo of a man sitting outdoors. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/6fa2670a-e0c0-4a9d-a234-67f693a07197/Screen+Shot+2022-04-08+at+10.55.51+AM.png Schedulicity Banner with images of a man with a beard and a baseball cap giving thumbs up and showing tools. Text promoting booking local barber services on schedulicity, with a section labeled Paid Digital and a description about digital ads leading to business blogs and videos. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/22a80fd2-e051-426a-949d-5bf1f1bde05f/Screen+Shot+2022-04-08+at+10.45.08+AM.png Schedulicity Onboarding Flow Rewrite and Redesign https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/2e808764-05e7-4c0e-8120-43f216ff49ac/Screen+Shot+2022-04-08+at+10.45.25+AM.png Schedulicity Positioning Project: Built-in Payment Processing https://kitwarcholstudio.com/sandoval daily 0.75 2022-05-17 https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/23ef3482-c1a8-4698-89e8-f6bc2dc5662c/mey-peace-interior-aromatic-sofa-peacful-napping-1G7A0247.png Sandoval A nude woman with curly black hair lying on a white couch with a black spray bottle labeled "Peace" balanced on her lower abdomen in a minimalistic room with white walls, green plants, and wooden floors. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/28abc484-c8ea-40da-ad3d-8a36fb5d3016/captain-interioraromatic-linenspray_2048x.png Sandoval Black spray bottle labeled 'Sandoval Captain Interior Aromatic' on white fabric background. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/5fca1d57-43b4-4efd-b9f4-3b5d4cd805c0/Screen+Shot+2022-05-17+at+11.05.08+AM.png Sandoval Black and white advertisement for sacred and clear incense powder sets, featuring jars of incense labeled 'Sacred' and 'Clear' with a black button that says 'Shop Our Sets' on a white background. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/18b960da-585b-41f0-8b0b-27715fd49cc1/sandoval-3.png Sandoval A person's hand holding a black bottle labeled 'LOVE' with the word 'SANDAL' above it. The person is wearing a black sleeve and gray jeans, standing near a white column, with part of their body visible to the right. The photo is in black and white. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/31116ec4-1ae2-48ea-9927-431c1af1ad35/love-aromatic-concnetrate-neroliflowers_1296x.png Sandoval A black bottle labeled 'Sandoval Love Aromatic Concentrate' surrounded by green leaves and white flowers. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/658afd93-eee2-4096-8f4a-0f2c0496a1f4/Screen+Shot+2022-05-17+at+11.55.24+AM.png Sandoval Sample text describing the scent and history of Sandoval cologne, highlighting its herbal and lavender notes and nostalgic appeal. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/bf7886b9-fff0-42f5-bdbe-8e549a5054d4/sandoval-4.png Sandoval Four black bottles labeled 'Peace,' 'Love,' 'Captain,' and 'Wood,' with white text, standing side by side on a white background. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/0d6e8019-d54d-4559-9f2a-9e1ce6d154be/Screen+Shot+2022-05-17+at+11.02.32+AM.png Sandoval Instagram profile page for 'studiosandoval' showcasing a dark-themed profile picture of a classical statue. The bio mentions invoking rituals with aromatics, and a link to more products. The highlights include categories like VIBES, INCENSE, 3OZ, 16OZ, PRESS, REFRESH, and ACCESSORIES. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/786c15b1-8e4e-4ec2-a638-2b5df5a7eb89/sandoval1.png Sandoval Eight Polaroid photographs arranged in a 2x2 grid showing a topless woman with long dark hair taking mirror selfies in a dimly lit room. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/a560676a-0d1f-49dc-86b3-dd4e00d35fed/Screen+Shot+2022-05-17+at+11.03.39+AM.png Sandoval Close-up of black and white hand sanitizer spray bottle labeled "REFRESH" with partially visible text and a blurred background. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/67f18a43-1090-46f5-82bc-348099b1a521/wood-aromatic-concentrate-spray-santacruz.png Sandoval A black bottle labeled 'Sandoval Wood Aromatic Concentrate' placed on a large, weathered log with textured, twisted wood grain. https://images.squarespace-cdn.com/content/v1/621eb1924f4581646f55d1ec/81c723e4-ec06-454a-97cf-5d2b888d8c28/sandoval-3.png Sandoval - SANDOVAL brand voice strategy, creative content direction, e-commerce copywriting, product names and packaging copy, seo-optimized site copy. the brand story SANDOVAL is scent with vision. After enjoying wild success with his O.G. California-made, all-natural essential oil room sprays, founder Michael Carbaugh leaned into introducing scent into any and all daily rituals from burning powdered incense before welcoming company to ridding gym clothes of their je ne sais stank. In 2022, he arrived at a creative crossroads, and decided it was time for a complete brand and voice overhaul. He was ready for a SANDOVAL that embodied his truest self. the project From our first kickoff call, Carbaugh made it clear that he drew inspiration from everywhere — the Mojave Desert, Peter Hujal self-portraits, the afternoon stank of his first ground-level New York apartment, and the velvet voices of 80s and 90s late-night radio hosts. My goal was to turn that vision into words that explored a new definition of scents – that great fragrance shouldn’t mask our natural scent but transcend it. the results To capture the essence of SANDOVAL, we used language that speaks to three “self-s”: self-exploration, self-definition, and radical self-experimentation. We also explored copy around the word “amalgamation,” which Carbaugh repeatedly used in describing his process. These are not “aspiration culture” scents, these are scents that unite the many parts of our rituals and ourselves. The resulting brand and product copy encourages curiosity in the everyday and a willingness to break a few rules. You’ll notice the site and product copy steps away from standard “marketing copy” practices (we play a lot with CAPITALIZATION that reminds you it’s OK to experiment with everything, language included). We play with the idea that our reality depends upon how we use our senses — and that those senses are as personal as we allow them to be. 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