brand strategy & creative content development
for brands that hold storytelling to a higher standard.
los angeles | remote
Brand stories are often messy. Sometimes, they’re also boring. Mostly, they’re just mediocre.
Your brand has a point of view. The hard part is finding the language that tells it like it is.
I work with brands like Equinox, Buck Mason, and Marie Kondo to uncover the strategy-first storytelling that belongs entirely to them.
Every sentence you put out there should feel specific enough to reach and reverberate with the right people.
If you're here, you already know your brand story is worth doing right. Let's give them something worth remembering.
Projects I’ve worked on:
Articles on every topic imaginable. Writing and launching websites for niche professionals and thought leaders. Developing voice & tone guidelines for new start-ups. Optimizing websites for better SEO. Ghostwriting local newspaper columns and columns in pubs like Forbes and Inc. Copywriting product descriptions for cult-favorite fashion brands. Writing an editorial-style book for a Miu Miu collaboration. Composing campaign taglines, billboard copy, video scripts, and taxi ads. Optimizing a professional sign painter’s website, so people could find her in local search results. Writing lead magnets and email drip campaigns to build email lists and brand awareness. Ghostwriting speeches, scripts and more for an internationally-known celebrity.
If your potential project involves words, chances are I’ve done it. Contact me for thoughts or a quote.
Services
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Editorial Direction & Content Strategy
Research-based editorial strategies and production (blog launches, site rewrites, and ongoing editorial work), voice, tone, & style guidelines, and more
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Copywriting & Ghostwriting
From product descriptions to app micro-copy to book proposals and newspaper guest columns.
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Marketing Campaigns & SEO Writing
Email list-building, welcome flows & drip campaigns, SEO power pages, SEO-optimized editorial content & long-term growth strategies, paid ad concepts & copy, you name it
This site is the home of my brand & marketing strategy work. As a professional writer, I’ve also been published in ELLE, Food & Wine, Fast Company, MONEY, girlboss, Coveteur, Modern Painters, and The Rumpus, among others. Find my non-brand writing at kitwarchol.com.