What I do.
Strategic Brand & Content Leadership for Growing Companies
It all starts with a great story.
As a fractional content + marketing strategist, I partner with founders and scaling brands to help them align positioning, shape original narratives, and turn words into clever ecosystems that build authority, trust, and revenue.
My background spans editorial direction, SEO strategy, founder messaging, and brand positioning. I leverage all of these touchpoints to plan + launch projects that blend storytelling, conversion pyschology, and that je ne sais quoi — the secret to a lasting brand that not only makes an impression but has a lasting impact.
Great storytelling is rarely about throwing more content into the universe. I step in to help clients get quiet, question, and respond rather than react.
Through this process, we develop clearer positioning and a bespoke strategy that will help you convert finite attention spans into avid, lifelong listeners.
I’m here to help you clarify your narrative and develop content systems that drive meaningful business outcomes.
Ways we can work together.
01. Fractional Head of Content/Director of Marketing (Retainer)
With 15+ years of experience in editorial director, director of marketing, and content strategy roles, I can offer ongoing strategic guidance + execution without you adding a full-time marketing or content hire.
Ideal for:
Founder-led brands feeling growing pains
Marketing teams that need unbiased clarity and/or realignment
Companies currently investing in content but not seeing ROI
Engagements typically include:
Messaging and positioning oversight
Editorial calendar design & campaign direction
Cross-channel strategy (site, email, content, launches)
Deep collaboration with designers, developers, social media managers, junior writers, and SEO partners
KPI refinement & strategic optimization
The best retainer relationships feel like a strategic partner on speed dial — someone who knows your brand as well as you do. My current retainer client roster averages 3+ years, and clients will tell you the value compounds over time: better instincts, faster execution, and a creative collaborator who's genuinely invested in what you're building.
See how this leads directly to growth in my KonMari and Meridian case studies.
Investment: Starting at $4,000/month.
02. Brand & Content Strategy Intensives
A focused sprint for big projects: brand redesigns or product launches, website launches, major marketing sprints. We’ll clarify your positioning, build a 90-day strategy, and get you all set you up to hit “Play.”
In 3–4 weeks, we define:
Who you’re for and how to reach them (your who, what, + how)
What you uniquely own (aka your why) and how that might translate to storytelling and organic search strategy
What’s currently working, what isn’t, and what could be lightly tweaked to exponentially improve where you’re sitting
What content will convert + where it will perform best
Channel priority + how to structure messaging across channels
Typically includes:
Messaging architecture
Audience + offer refinement
Content ecosystem guidelines
90-day, action-oriented roadmap
Detailed conversion and funnel recommendations
Resulting content + copy development, if needed/desired
Investment: $7,500-$12,500.
03. Micro-Messaging Sprints + Strategy Workshops
In today’s digital landscape, “I just need website copy,” is no longer a meaningful approach to telling stories that convert. Instead, I offer brand messaging + content development that puts strategy and positioning first. Copy and content deliverables are the end result, but big-picture thinking always leads.
Messaging sprints are one- or two-day projects where we sit down together and work on a small- to mid-size content project from start to finish. That may be a new list-builder and funnel, welcome email series, micro-site, or editorial launch strategy. You’ll have my whole attention as we strategize, synthesize, and produce the framework and top-level messaging you need to launch your project. You’ll leave with clear next steps for executing. If desired, I can then handle all the content development for you within two weeks.
Strategy workshops are perfect for teams that know they need “something” but aren’t sure what. I’ll work with your team to sort through where you’re currently sitting and how storytelling fits into that landscape from start to finish. You’ll leave feeling like you understand the why + how of content, including where it fits into your customer funnel and lifecycle.
This engagement will help you:
Idenitify the right clients or customers + what makes them tick
Strengthen brand authority
Increase conversion across your channels + funnels
Ideal for brands interested in:
Rebranding or repositioning
Increasing AOV
Transitioning upmarket
Launching a new offer
Investment: Starting at $5,000 for one-day messaging workshops and $7,500 for website or funnel sprints.
04. Executive Thought Leadership + Authority Building
For founders and executives who want to share their insights + ideas but don’t have the time (or desire) to turn them into printed word.
I work closely with founders and leadership teams to:
Clarify your unique POV
Create distinct voice + tone guidelines that distinguish you from your brand and vice versa (both are valuable, but there is a difference
Shape long-form essays, LinkedIn posts, speeches, Substack newsletters, etc.
Align thought leadership with business growth goals
The result:
A public voice that feels like you, builds visibility, and ties directly to your personal goals + professional KPIs.
Engagement structure:
Strategy + narrative intensive
Ongoing ghostwriting (select clients)
Quarterly positioning reviews + optimization recommendations based on metrics + movement
Investment: Starting at $2,500.*
*Standalone intensives available. Ongoing support typically structured as a retainer partnership.
05. Book an Hour
Not everyone needs support month-over-month or has the budget for a major marketing overhaul. Sometimes, an hour or two can make all the difference in terms of clarity + direction