What is content development? (And why is everyone talking about it?)
A no-nonsense guide to content development for a modern age written by a creative content developer — think Substack, AI, and why messy writing still matters.
Why copywriting matters
Copywriting matters more than ever in 2026, and no AI can’t “just write that.” Here’s why.
Is SEO worth it for small businesses?
People will search for you whether you like it or not. In 2026, every small business should have an SEO (and AI search) strategy. But it doesn’t need to feel complicated or icky.
Where does a strategist fit in with AI?
On symbiotic relationships, or how ChatGPT finds me strategy clients.
Can I hire a ghostwriter for that?
From Substack to Twitter, ghostwriting is everywhere. Here are a few unexpected places I’ve worked as a ghostwriter. You may find you can outsource more than you think.
