Frequently Asked Questions
Are you an agency or a single person?
Well, both. (I know, annoying answer.)
For branding and content marketing-specific projects, you’ll work one-on-one with me. But I also occasionally bring in other freelancers (vetted personally by me and approved by you) with specific expertise — like designers, researchers, email funnel experts, professional namers, etc. — to complete larger projects.
Mostly, though, it’s just little old me.
Where are you located?
Los Angeles, California, specifically in Northeast Los Angeles. However, my current client roster includes businesses based in New York, San Francisco, Montana, London, Singapore, and Japan.
Before I started my own marketing + content development studio, I worked in director-level positions for 100% remote companies for 5+ years. I’ve mastered connecting with clients on a deep level, regardless of our time zones, and I’ve always found a way to make the remote experience feel as focused and productive as when I meet clients at a swank office.
I’m not sure exactly what I need, but I know I need help with writing of some sort. Is that you?
I’m a strategy-first creative who specializes in thoughtful content development.
What that means: If you’re not sure what you need, chances are I can help you. I offer packages tailored to each client's needs and goals and — important! — the needs of the people they’re trying to reach.
If we work together, we’ll start with getting clarity. That includes figuring out exactly what writing you need done. Then, I’ll help you get it done.
What does a retainer actually include month-to-month?
Every retainer looks a little different depending on where you’re sitting and what you need. That said, most include some mix of: messaging oversight, editorial calendar direction, campaign strategy, copywriting + content development, cross-channel content planning, and regular check-ins to review and recalibrate.
What you won’t get: slapdash deliverables that feel trite.
What you will get: a strategic thought partner who's thinking about your business between calls. Let's talk if you want to dig into a retainer specifically built for you.
What if I need help beyond content strategy — design, development, social, etc.?
Those aren't services I personally offer because I believe leveraging niche expertise is exactly what sets a great brand apart. But after 15+ years working alongside designers, developers, and social strategists, I have a trusted network I can pull from when a project calls for it. If you need a fuller team, I can help you figure out what you actually need and, in many cases, help you find it.
Can I hire you by the hour for some quick copywriting?
While I occasionally take on by-the-hour or one-off copywriting work, I more often work with clients on a retainer or project basis to help them reach specific goals using a combination of creative thinking, data-driven research, and, of course, writing.
Most of my clients use me as a fractional marketing director or content marketing director. That might mean I’m working with them as they start something from scratch (like helping a new company create a brand strategy + messaging), joining an established company to support a new product launch or rebrand, or helping you change course if your current strategy isn’t working anymore.
When I work with a new client, we start with a discovery phase, where I’ll ask you lots of questions about why you do what you do — and why it matters — and share actionable ideas on how I could help (that’s the strategy part of my job!). Then we go from there.
I found you on my hunt for a ghostwriter — do you do that?
Sure do, and in many capacities.
I’ve spent many years ghostwriting for C-suite execs who hire me to run their marketing and content strategies, including international household names.
I’ve also worked with everyday individuals who have great ideas — business plans, e-courses, or self-help books… — but can’t find the time and/or headspace to write them.
I’ve ghostwritten short-form writing, such as Forbes columns and LinkedIn posts.
I’ve run a thought-leader’s twice-weekly Substack, growing subscribers by 10x in three months.
I’ve also taken on long-form ghostwriting projects, including book proposals.
Ghostwriting is a specific and powerful art because it helps non-writers find the voice they’ve always had but couldn’t put into words. I love it.
Here are some more of my thoughts on ghostwriting in general, which might give you an idea of how we would work together.
How much do you cost?
The question everyone understandably wants to know. My rates vary depending on project type. But to give you an idea, my hourly rate ranges from about $200 to $250, which is commensurate with my executive-level knowledge of all things writing and marketing. That often means I get things done faster than junior support, and the quality is much better with fewer revision rounds, FWIW.
If you’re not quite sure I’m within your budget, I also offer the option to book an hour of my time just to pick my brain. It’s a great way to get a taste of what it’s like to work with me, while also getting some clear, actionable support.
Are you available for new projects?
Often! The best way to find out is to contact me. On rare occasions when I can’t work with you within the timeframe you need, I can refer you to someone great. I run a community called 1-800-FREELANCE, where I connect with other talented writers, copywriters, brand strategists, and marketing experts every dang day.
Why should I hire you instead of having AI write my [fill in the blank]?
I have many thoughts on why AI does nothing for us without strategic, creative minds steering it, correcting it, and thoughtfully prompting it. I like to think my brain is pretty strategic and creative.
There’s a time and a place for AI. I use it to help me work smarter and faster, but not for my writing. If you’d like to hear my thoughts on when you could use it — and when you shouldn’t — for your business, that’s a perfect use of my office hours!