Are you an agency or a single person?

Well, both. (I know, annoying answer.)

For branding and content marketing-specific projects, you’ll work one-on-one with me. But I also occasionally bring in other freelancers (vetted personally by me and approved by you) with specific expertise — like designers, researchers, email funnel experts, professional namers, etc. — to complete larger projects.

Mostly, though, it’s just little old me.

Where are you located?

Los Angeles, California, specifically in Northeast Los Angeles. However, my current client roster includes businesses based in New York, San Francisco, Montana, London, and Japan.

Long before I started my content development studio, I worked for fully remote companies for many years. I’ve learned how to fully connect with clients, regardless of our time zones, and I’ve always found a way to make the experience feel bespoke and focused.

I’m not sure exactly what I need, but I know I need help with writing or copywriting of some sort. Is that you?

I am a strategy-first creative who specializes in thoughtful content development.

What that means: While I occasionally take on one-off writing or copywriting projects, more often, I work with clients on a retainer basis to help them reach specific goals using a combination of creative thinking, data-driven research, and, of course, writing. Most of my clients use me as a fractional marketing director or content marketing director. That can include starting from the beginning (like helping you create a brand messaging bible for your new company), joining an established company to support a new product launch or rebrand, or helping you start over when your current approach isn’t working anymore.

When I work with a new client, we start with a kick-off discovery call, where I’ll ask you lots of questions and share some ideas on how I could help (that’s the strategy part of my job!). Then we go from there.

I found you on my hunt for a ghostwriter — what’s the story there?

I’ve spent many years ghostwriting for the CEOs who hire me to run their marketing and content strategies, including international household names. I’ve also worked with everyday individuals who have great ideas — business plans or e-courses or self-help books… — but can’t find the time and/or headspace to write them down. I’ve ghostwritten short-form writing, such as Forbes columns and LinkedIn posts. I’ve ghostwritten a thought-leader’s weekly Substack. I’ve also taken on long-form ghostwriting, including book proposals and a couple of self-published memoirs.

It’s a specific art and a powerful one because it gives non-writers the voice they’ve always had but didn’t know how to put in writing. Here are some more of my thoughts on ghostwriting in general, which might give you an idea of how we would work together.

• Can I hire a ghostwriter for that?

• How to start writing a book about your life

• How to hire a ghostwriter (who respects your story and speaks your language)

How much do you cost?

The question everyone understandably wants to know. My rates vary depending on a few things. Retainer clients get a loyalty discount, for example. I also offer a small business discount because I love supporting hard-working people who don’t always have corporate budgets.

But to give you an idea, my hourly rate ranges from about $200 to $250, which is commensurate with my executive-level knowledge of all things writing and marketing. That often means I get things done faster than junior support, and the quality is much better with fewer revision rounds, FWIW.

If you’re not quite sure I’m withing your budget, I also offer people the option to book an hour of my time just to pick my brain. It’s a great way to get a taste of what it’s like to work with me, while also getting some clear, actionable support

Are you available for new projects?

Often! The best way to find out is to contact me. On the rare occasion I can’t take you on in the timeframe you need, I can likely refer you to someone great. I run a community called 1-800-FREELANCE, where I meet other talented writers, copywriters, brand strategists, and marketing experts every damn day.

Why should I hire you instead of having AI write my [fill in the blank]?

I have many thoughts on why AI does nothing for us without strategic, creative minds steering it, correcting it, and thoughtfully prompting it. I like to think my brain is pretty strategic and creative.

There’s a time and a place for AI. I use it often to help me work smarter and faster, but not for my writing. And I do have AI to thank for finding me a client recently (apparently, I turn up in ChatGPT for “best copywriters in Los Angeles” — how cool is that?).

If you’d like to hear my thoughts on when you could use it — and when you shouldn’t — for your business, that’s a perfect use of my office hours!